Classic / 19 August, 2016

Re-branding and positing of ‘NIKE’

Research investigating how Nike fixed its brand image after the reports of abusive labor conditions in their supplier factories.

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Classic / 19 August, 2016

“We’re in the business of exceeding expectations” – Proimpact Blog

Examination of the marketing activities of ‘Four Seasons Hotel’ Firenze, Italy.

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Classic / 18 August, 2016

Culture is communication, communication is culture – Proimpact Blog

       Culture is the systems of knowledge shared by a relatively large group of people.

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Classic / 1 June, 2015

Dell Financial Ratios, Analysis and a comparison (Apple vs Dell)

Michael Dell will take Dell Inc. private for $24.4 billion in the biggest leveraged buyout since the financial crisis a deal that allows the billionaire chief executive to attempt a revival of his struggling computer company without Wall Street scrutiny. “Reuters (2013)”

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Classic, Columns / 9 April, 2015

Sony’s decision making process

Sony had reported a loss for three years from 2009 until 2012 when company announced the restructuring of its management to try to set an alternative approach for the future.

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Classic, Columns / 9 April, 2015

E-Commerce and the Arab Business Culture

Six reasons why e-business revenues in the Arab business environment are negligible in compare to B2B and B2C revenues in North America, Western Europe and japan

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Classic, Columns / 5 April, 2015

mcdonald’s new product development

Innovative ideas for marketing strategies play a significant role in developing any development-oriented business

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