Services / 4 August, 2016

Advanced analytics

Advanced analytics

 

We help clients across all industries develop competitive advantage from their data and analytic assets to improve decision-making, by generating insights that yield better, faster, and effective decisions.

  • PESTEL analysis: analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.
  • SWOT analysis: a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
  • Competitor analysis: in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
  • Market research & analytics: The process of gathering, analyzing and interpreting information about a market, product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.

Cultural analysis: a full in-depth research and analyze of the elements of culture such (Language, Religion, Manners and customs, Social Institutions, Values and Attitudes, Aesthetics) to support and reinforce our cross-cultural marketing strategies.

Contact us, for more information about our Advanced analytics services.

Services / 4 August, 2016

Digital marketing reinforcement

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Services / 4 August, 2016

Customer experience & Loyalty

We work with companies and costumers to develop a series of positive interactions to earn their advocacy/loyalty and inform consistent delivery of experiences to drive top-line growth.

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Services / 4 August, 2016

Insights and segmentation

We help our clients understand customer needs and behaviors using our unique social approach by developing sustainable and strong segmentation from the resulting insights.

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Services / 3 August, 2016

Marketing, Branding and PR

We offer a structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period.

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Classic / 1 June, 2015

Dell Financial Ratios, Analysis and a comparison (Apple vs Dell)

Michael Dell will take Dell Inc. private for $24.4 billion in the biggest leveraged buyout since the financial crisis a deal that allows the billionaire chief executive to attempt a revival of his struggling computer company without Wall Street scrutiny. “Reuters (2013)”

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Classic, Columns / 9 April, 2015

Sony’s decision making process

Sony had reported a loss for three years from 2009 until 2012 when company announced the restructuring of its management to try to set an alternative approach for the future.

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