Hospitality-Portfolio
Marketing Services
We are involved in different ongoing projects in the hospitality industry with a range luxury and boutique hotels. We deliver support and assistance with various strategic and digital marketing solutions, such as:
- Market Research
- Competitor Analysis
- Comparative Market Analysis (CMA)
- Customized Marketing Plans
- Cross-Cultural Communication Strategies.
Brand Loyalty, Equity & Awareness Development
- Survey Development to measure brand Awareness & Equity
- Point of interest signs throughout Questioners & Interviews
- Loyalty Programs B2C/B2B.
Digital Marketing & Social Media Management
We assist hotels with research and analysis to identify the most effective digital tools to maximize online reputation and social media presence. Our digital marketing services consists of the following strategies:
- Advertising Campaigns tailored to target market
- Social Media Listening
- Booking & MICE Portals Management & Optimization
- Independent Website Consultation & Optimization
- Social Media Consultation Search Engine Optimization
- Pay Per Click Search
- Engine Marketing Campaigns
- Translation (Arabic, Italian, English)
We offer creative personalized visual promotions (videos and photography), made by our talented photographer and film maker.
CASE STUDY
Our consultant worked closely for 6 months with Starhotels, which is a privately owned hotel chain based in Florence that operates 29 luxury hotels in Italy, New York, Paris and London.
Full domestic & international marketing strategy development to increase awareness of Starhotels in the Middle East & North Africa, that include the following stages:
- Cultural analysis and insights
- Sustainable domestic/international MKT strategies
- Increase brand loyalty & awareness in the region
- Media marketing strategy development
- Client relation management
- Arabic marketing content creation (E-brochures, Directory book, Flyers, Fact sheet, Newsletter)
- Strategic partnership & alliance
- Domestic strategies to increase customer satisfaction.
