Services / Segmentation, Social, sustainable / August 4, 2016

Insights and segmentation

We help our clients understand customer needs and behaviors using our unique social approach by developing sustainable and strong segmentation from the resulting insights.

Insights and segmentation

Our market segmentation process involves grouping consumers or business customers within a market into smaller segments based on similarities, attitudes or behavior that marketing can address. In order to assist companies to plan and implement successful strategic marketing programs that are focused on-target, in addition we provide clients with deeper insight into customers’ needs across multiple demographic segments.

Benefits of segmentation:

  • Eliminates markets that are inaccessible or inappropriate
  • Creates segments of customers with similar needs or behaviour yet different responses to marketing
  • Improves marketing efficiency
  • Identifies opportunities, threats and marketing priorities.
  • Highlights attributes that customers find meaningful in the competitive context
  • Reinforces differentiation, enhance consistency of marketing.

Contact us, for more information about our Insights and segmentation services.

Summary
Insights and segmentation
Service Type
Insights and segmentation
Provider Name
Proimpact Marketing Consultancy (proimpact.it),
BORGO SS APOSTOLI,Florence,Tuscany-50122,
Telephone No.+39 327 862 5580
Area
All
Description
We help our clients understand customer needs and behaviors using our unique social approach by developing sustainable and strong segmentation from the resulting insights.