Classic / 27 October, 2016

Essentials steps for your Business expansion in the U.A.E – Proimpact Blog

PESTLE is effective for many reasons.  It has wider coverage of business, it helps understand the business environment, it encourages strategic thinking, and it helps in reducing the effect of future business threats.  It is a measurement tool of the macro environmental forces that can face an organization, it’s simple and efficient framework can be used to understand the impact of the external factors on the organization such as economic, political, environmental, social, and technological factors. (Arline, 2014).

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Classic / 19 October, 2016

The 7 Essential Stages of Marketing Planning Process – Proimpact Blog

The marketing plan documents decisions and actions undertaken as a result of the seven-stage marketing planning process.  Most organizations begin this process many months before a marketing plan is scheduled to take effect.

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Classic / 14 October, 2016

Positioning – A strong position is a direct result of a strong brand – Proimpact Blog

Positioning is effective only is fully researched. You must know- not think you know -how the consumer thinks and feels about the product or service.

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Classic / 13 October, 2016

Defining a brand, its Image, and its Worth – Proimpact Blog

The American marketing association defines a brand as a “name, term, sign, symbol, or design, or a combination of them .

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Classic / 12 October, 2016

The Strategic Use of Direct Marketing – Proimpact Blog

Direct marketing is one of the most essential promotional devices of today’s marketing activities. Direct marketing is all about creating a dialogue between buyer and seller.

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