Classic / 25 January, 2017

Internal Audit: The Starting Point For Planning – Proimpact Blog

Plans and decisions made at the top levels of the organization provide guidance for planning in each business unit and in the marketing  function. To prepare for a thorough internal analysis, part of Stage 1 of the marketing planning process, you first need understand the interaction among the plans at all three levels.

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Classic / 8 January, 2017

The Role of Marketing Planning – Proimpact Blog

Marketing planning is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period, based on:

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