By: Kirsten Kaiser
Khamzat “Borz” Chimaev is a 26-year-old emerging champion who was born on May 1, 1994 in Chechnya, a republic of the Russian Federation. Growing up across the street from a wrestling club, Chimaev first laid on a wrestling mat when he was just a year old. By the time he was 5 years old, Chimaev had begun his training to become a world class athlete.
Every year companies big and small set out to find the best new Business tools to increase productivity in the workplace. Multiple tools are released almost daily with the evolving technological landscape and some are easier to find than others.
Regardless of the highlighted reel in major mags, there are some who can’t do without apps and tools for the new age work-stead. Some are growing by leaps and bounds because they actually work, regardless of the name behind them.
Marketing planning is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period, based on:
There is no document that outlines the creative concept or idea development stage. The documents we have looked at-the marketing plan and creative brief-concentrate on marketing assessments and an overall communication profile.
To plan for targeting, you must consider the market coverage approach you want to take, you can use one of four coverage approaches: undifferentiated marketing, differentiated marketing, concentrated marketing and individualized marketing.
PESTLE is effective for many reasons. It has wider coverage of business, it helps understand the business environment, it encourages strategic thinking, and it helps in reducing the effect of future business threats. It is a measurement tool of the macro environmental forces that can face an organization, it’s simple and efficient framework can be used to understand the impact of the external factors on the organization such as economic, political, environmental, social, and technological factors. (Arline, 2014).
The marketing plan documents decisions and actions undertaken as a result of the seven-stage marketing planning process. Most organizations begin this process many months before a marketing plan is scheduled to take effect.
