Classic / Khamzat “Borz” Chimaev, Proimpact Marketing Consultancy, UFC / August 6, 2020

An Emerging Champion – Khamzat “Borz” Chimaev 2020

By: Kirsten Kaiser

Khamzat “Borz” Chimaev is a 26-year-old emerging champion who was born on May 1, 1994 in Chechnya, a republic of the Russian Federation.  Growing up across the street from a wrestling club, Chimaev first laid on a wrestling mat when he was just a year old.  By the time he was 5 years old, Chimaev had begun his training to become a world class athlete.

As a wrestler, Chimaev progressed quickly and represented his country on their national team.  In 2011 however, Chimaev made the decision to leave his native country and move to Sweden, where his skills excelled to new levels.  In 2018, the fighter competed in the Swedish Championship in both the welterweight and middleweight divisions.  With a stunning record of 10-0, 10-0, 10-0 in the tournament, and 7-0 in the final, Chimaev won gold without dropping a single point.

Chimaev’s dominance in the Swedish Championship caught the attention of Brave Combat Federation, the largest mixed martial arts organization in the Middle East.  Chimaev’s professional MMA debut occurred on May 26, 2018, in a fight against Gard Olve Sagen, which the Swede won through a technical knockout (TKO) in the second round.  Over the next two years fighting with Brave, Chimaev accumulated an impressive record of 6-0, securing himself as one of the most formidable Welterweights in all of Europe.

On July 8, 2020, a rumor spread that Chimaev would be fighting in the UFC’s middleweight division against the Welshman John Philips in just one week.  While most fighters train for months to prepare for events like these, Chimaev confirmed that he had signed with the UFC, a mere 6 days before the fight.  In Chimaev’s first UFC fight of his career, the Swede landed a total of 124 strikes before Philips submitted in the second round, while Philips himself landed only 2.

The week following Chimaev’s and Philips’s fight, Chimaev re-entered the octagon, this time, in the welterweight division to face Northern Irishman Rhys McKee.  After landing 68 strikes, 40 of them considered significant strikes, Chimaev defeated his opponent in just 3 minutes and 9 seconds by TKO before McKee could land a single blow.  With this achievement, the Swede fighter broke the UFC’s record for fastest time between wins with two victories in 10 days.  With his final stroke statistics finishing at 192-2 after 2 matches, it is clear that Khamzat Chimaev is a new force to be reckoned with in the UFC.

Watch Khamzat in Action!


Proimpact Marketing Consultancy: Impacting Sports


As Chimaev’s success rises more and more every day, the Swede has chosen to collaborate with Proimpact Marketing Consultancy in order to bolster his image as a fighter.

Proimpact Marketing Consultancy has recently launched Impacting Sports, which is a sports marketing consultancy that is based in Florence, Italy, and Dubai, UAE.  Impacting Sports is committed to promoting sports all around the world, and supporting dedicated athletes, particularly the ones who do not receive the recognition that they deserve.  Our consultancy aims to recognize sports that are often marginalized in our modern society and establish career paths in athletics as respected professions in regions such as the Middle East.  Impacting Sports has formed mutually beneficial relationships with athletes from around the world by utilizing a win-win mentality and we are looking forward to an equally valuable relationship with Chimaev.

Through a partnership with Impacting Sports, athletes have access to a plethora of valuable services that elevate them far above their competitors.  Primarily, each athlete receives a personalized Athletic Business Model, which outlines how Impacting Sports will help the athlete to achieve astounding success in their career.  One aspect of this model includes Athletic Strategic Branding, which is a service that establishes the athlete’s personal image through brand development.  An essential component of an athlete’s personal image is the athlete’s logo.  Our graphic design and visual image branding teams offer services to develop a logo that perfectly exemplifies the athlete’s brand through the right combination of colors, shapes, and words.  A logo fosters recognition, and allows the athlete to boost their online image, which is a way to promote upcoming competitions.  A further way that Impacting Sports enhances an athlete’s online presence is through creating custom-built websites.  Having a website provides the athlete with a platform where they can share their back story, core values, and athletic accomplishments.

Not only does Impacting Sports supply their athletes with brand and website development, but we also provide Sponsorship Management, which is one of the most crucial services that professional athletes require.  Impacting Sports has developed a system that allows athletes to easily obtain sponsorships, which maximizes the athlete’s profits.  Our marketing consultancy also provide Sponsor Hunting, where we contact companies in order to persuade them to sponsor our athletes.  These efficient methods have resulted in numerous sponsorship opportunities for Impacting Sport’s current athletes.


Contact Us

If you are a committed athlete who is focused on reaching the top of your game, and would like to learn more about the various services that Impacting Sports offers, contact us at or visit us at  Reach out now to begin achieving greatness in your athletic career!