Services / 4 August, 2016

Insights and segmentation

We help our clients understand customer needs and behaviors using our unique social approach by developing sustainable and strong segmentation from the resulting insights.

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Services / 3 August, 2016

Marketing, Branding and PR

We offer a structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period.

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Classic / 1 June, 2015

Dell Financial Ratios, Analysis and a comparison (Apple vs Dell)

Michael Dell will take Dell Inc. private for $24.4 billion in the biggest leveraged buyout since the financial crisis a deal that allows the billionaire chief executive to attempt a revival of his struggling computer company without Wall Street scrutiny. “Reuters (2013)”

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Classic, Columns / 9 April, 2015

Sony’s decision making process

Sony had reported a loss for three years from 2009 until 2012 when company announced the restructuring of its management to try to set an alternative approach for the future.

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Classic, Columns / 9 April, 2015

E-Commerce and the Arab Business Culture

Six reasons why e-business revenues in the Arab business environment are negligible in compare to B2B and B2C revenues in North America, Western Europe and japan

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Classic, Columns / 5 April, 2015

mcdonald’s new product development

Innovative ideas for marketing strategies play a significant role in developing any development-oriented business

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Classic / 3 April, 2015

Tips for improving your Mission Statement

mission statement should tell the people why you or the company exist and what you want other to see or to achieve through you.

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