Classic, Columns / Arab Culture, E-Commerce / April 9, 2015

E-Commerce and the Arab Culture

Six reasons why e-business revenues in the Arab business environment are negligible in compare to B2B and B2C revenues in North America, Western Europe and japan

According to e-business study and practice in the Arab culture by Mahmoud M.yasin and Ugar Yavas. There are around six reasons why e-business revenues in the Arab business environment are negligible in compare to B2B and B2C revenues in North America, Western Europe and japan that have reached billions of dollars.

  1. The technological infrastructure of electronic exchange of data and payments is deficient.
  2. The choice of paying in cash instead of credit card based systems in the case of B2C
  3. People in the Arab countries favour face to face interactions over other modalities of doing business
  4. Between B2B and B2C a trust must be established among the parties, the technology used and through an elaborate social process
  5. Language barriers which our business is going to solve by presenting information about goods and services in Arabic language
  6. Role of governments in promoting an e-business culture

(M. Yasin, M. and Yavas, U 69)

Keys to success

  • Web design
  • Focus on customer care and customer services
  • Communication and social networks
  • Marketing
  • Search engine optimisation

 

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E-Commerce and the Arab Culture
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Six reasons why e-business revenues in the Arab business environment are negligible in compare to B2B and B2C revenues in North America, Western Europe and japan
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Proimpact.it
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