Positioning is effective only is fully researched. You must know- not think you know -how the consumer thinks and feels about the product or service.
Advanced analytics
We help clients across all industries develop competitive advantage from their data and analytic assets to improve decision-making, by generating insights that yield better, faster, and effective decisions.
- PESTEL analysis: analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.
- SWOT analysis: a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
- Competitor analysis: in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
- Market research & analytics: The process of gathering, analyzing and interpreting information about a market, product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.
Cultural analysis: a full in-depth research and analyze of the elements of culture such (Language, Religion, Manners and customs, Social Institutions, Values and Attitudes, Aesthetics) to support and reinforce our cross-cultural marketing strategies.
Contact us, for more information about our Advanced analytics services.
