Contact us, for more information about our Marketing, Branding and PR services.
Services / Branding, Marketing, Mohamed Ogbi, Proimpact, Proimpact Marketing Consultancy / August 3, 2016
Marketing, Branding and PR
We offer a structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period.
THE MARKETING PLANNING PROCESS:
- Analysis of the current external and internal situation.
- Research and analysis of customers and markets.
- Determine segmentation, targeting and positioning.
- Set marketing plan objectives and direction.
- Plan marketing strategies, programs and support.
- Plan to measure progress and performance.
- Implement, control and evaluate the plan.
BENEFITS OF MARKETING PLANNING
Marketing planning keeps you focused on your customers, helps you determine what your organization can do (and what it can’t do), helps you examine the context of competition and the marketing environment, and sets up the rationale for allocating resources to achieve marketing efficiency and effectiveness.
BRANDING
The brand is another intangible yet essential asset. Changing a brand can be challenging but it can sometimes present new possibilities for satisfying the customer’s needs.
Our services for branding and re-branding strategies are carefully created with knowledge, expertise, and sustainable values.
In planning for a brand, we identify ways to increase brand equity, which is the extra value customer perceive in a brand that ultimately builds long-term loyalty.
BENEFITS OF HIGHER BRAND EQUITY
- Contributes to sustained competitive advantage, attracts new channel partners and reinforce current channels.
- Brand awareness, identity and reputation.
- Enhancing marketing power, allowing you to wring more productivity out of your marketing activities as customers
PUBLIC RELATIONS & INTERVENTION PLANNING (PR)
We assist our clients structuring and organizing activities promote dialogue to build understanding and foster positive attitudes between the organization and its public.
