SEO is one of the factors that can help a small business thrive online. While large advertising budgets can separate the small businesses from the giants, SEO is not so prohibitive. Of course, there are advantages to having great investment, but you can still achieve excellent rankings through ingenuity and a creative approach.
One of the biggest questions for a small business is whether to perform SEO internally or to use an agency. You may be reluctant to hand the work over to others, but there are distinct advantages to working with a specialist organization. The following benefits indicate why many small businesses prefer to use an agency to optimize for the search engines.
SEO is a complicated process for beginners. To understand optimization on an advanced level, it is important to combine both theory and practical knowledge. Small businesses often find this process tricky as they do not have the time to study SEO on a deep level and they don’t have experience and test sites to know what is working. Employing a qualified SEO agency ensures the work carried out on your site is backed up by knowledge and real life testing.
It might be daunting to invest in monthly agency fees, but completing the tasks yourself comes with costs. Performing SEO without any tools is virtually impossible. You will need to carry out initial keyword research, analyze competitors, monitor backlinks, and track rankings. Tools like Ahrefs, Moz, SEMrush can deal with most of the tasks at a monthly cost. The best agencies will have enterprise versions of the best software, saving money by working with volume.
Agencies benefit from being able to analyze data across a range of websites. An individual business might make assumptions about an SEO tactic or strategy, but their data is limited to a single property. With such a limited point of view, it is hard to determine clearly what is working. An agency working on a range of sites in different industries is better placed to see what produces positive results.
Small businesses are usually run by a limited number of people who have to perform many duties. It is easy to get close to the business and not get the required distance to make effective decisions. SEO is one area where people are reluctant to do too much due to fears of a search engine penalty. Additionally, it is common for people to tinker with SEO, trying a range of tactics that don’t always produce a coherent whole. Agencies have enough distance from a business to follow an effective strategy and focus solely on data and results.
While SEO might be your primary focus, there are related marketing efforts that an agency can assist with. A key part of SEO is the user experience when a searcher clicks on a result. A quality agency can help you optimize your web pages to ensure visitors have a great experience and stay on your site longer. You can also get assistance with SEO strategies like content marketing, helping to brand your business and gain customers, while also improving your search rankings.
There may be some natural concerns when it comes to SEO. The frequent algorithm updates can leave certain sites at risk of a penalty. Many businesses have horror stories of losing rankings overnight. However, a specialist agency can often be best placed to avoid these issues. As long as you perform enough research before settling on an agency, you can leave the day-to-day work to the specialists while working on the factors that will help your business grow.