ClassicColumns / Arab Culture, E-Commerce, Mohamed Ogbi, Proimpact, Proimpact Marketing Consultancy / April 9, 2015
E-Commerce and the Arab Business Culture
Six reasons why e-business revenues in the Arab business environment are negligible in compare to B2B and B2C revenues in North America, Western Europe and japan
E-Commerce and the Arab Business Culture
According to e-business study and practice in the Arab culture by Mahmoud M.yasin and Ugar Yavas. There are around six reasons why e-business revenues in the Arab business environment are negligible in compare to B2B and B2C revenues in North America, Western Europe and japan that have reached billions of dollars.
- The technological infrastructure of electronic exchange of data and payments is deficient.
- The choice of paying in cash instead of credit card based systems in the case of B2C
- People in the Arab countries favour face to face interactions over other modalities of doing business
- Between B2B and B2C a trust must be established among the parties, the technology used and through an elaborate social process
- Language barriers which our business is going to solve by presenting information about goods and services in Arabic language
- Role of governments in promoting an e-business culture
(M. Yasin, M. and Yavas, U 69)
Keys to success
- Web design
- Focus on customer care and customer services
- Communication and social networks
- Marketing
- Search engine optimisation
Summary
Article Name
E-Commerce and the Arab Culture - Six reasons why e-business revenues in the Arab business environment are negligible
Description
Six reasons why e-business revenues in the Arab business environment are negligible in compare to B2B and B2C revenues in North America, Western Europe and japan
Author
Mohamed Mansur
Publisher Name
Proimpact.it
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