Classic / 13 October, 2016

Defining a brand, its Image, and its Worth – Proimpact Blog

The American marketing association defines a brand as a “name, term, sign, symbol, or design, or a combination of them .

Read more
Classic / 12 October, 2016

The Strategic Use of Direct Marketing – Proimpact Blog

Direct marketing is one of the most essential promotional devices of today’s marketing activities. Direct marketing is all about creating a dialogue between buyer and seller.

Read more
Classic / 9 October, 2016

What Is Integrated Marketing Communication? – Proimpact Blog

IMC, also known as relationship marketing, works to interactively engage a specific individual, using a specific message, through specific media outlets.

Read more
Classic / 3 October, 2016

I motivi perchè scegliere una struttura ECO/Green – Proimpact Blog

Ridurre al minimo l’impatto di un meeting o un event, è la mossa giusta che crea un win-win per tutti e sopra tutto per la nostra terra.

Read more
Classic / 29 September, 2016

How can a healthy ‘Lunch Break’ increase productivity, and decrease obesity? – Proimpact Blog

According to the World Health Organization (WHO), there are over 2.3 billion people who are overweight in the world, with 700 million of these individuals considered to be obese (WHO, 2013).  This is a serious threat to the general populace as being overweight or obese has a complex impact on an individual’s health, with painful and expensive implications for those afflicted.

Read more
Classic / 21 August, 2016

Website & Social media importance for your business life cycle

As technology is evolving every day, minute and second so is its role in the daily personal, social & business life.

Read more
Classic / 19 August, 2016

Re-branding and positing of ‘NIKE’

Research investigating how Nike fixed its brand image after the reports of abusive labor conditions in their supplier factories.

Read more